In an interview at Texhibition Istanbul, the fashion and clothing fair in Istanbul, Turkey, Pascaline Wilhelm, the former head of fashion at Première Vision, who is now at the head of PWNEW agency, presented his analysis of spring and summer 2025 trends.
Boraq Hamim’s artistic news site : According to Pascaline Wilhelm, a fashion expert in the textile industry, the key materials and colors of the spring and summer season in 2025 revolve around the following concepts:
1. Dynamic style: fluidity, flexibility, cellulose fibers, raw silk, crepe, bouncy wools, pleats, ring fabrics, bright colors, phosphors.
2. Active softness: transparency, layering, dry wools, silks, crepe, lace and cotton jacquards, lace, lace, 3D fabrics, understated elegance, soft and filtered colors.
3. Selected flaws: linen, streak, unironed, vivid, chambray look, recycled, fuzzy, random, beard, soft and delicate colors as a sign of decency and elegance.
4. Joyful luxury: yarn fantasies, structure and appearance – summer fluffs, seersucker (high-textured Indian cotton fabric), mica shimmer and vibrant colors, luxurious silks, cheerful colors and synthetic harmonies.
5. Lovely basics with sophisticated simplicity and high quality: influenced by workwear, gabardines and thick canvases, denim without stretch, thick fabrics (woven fabrics, often from nylon, using a reinforcement technique that makes them more durable), stripes and checks , thick fabrics, edible and pigmented colors, sun-drenched or dark minimalist.
- Highlights:
* Biological materials, biodegradable, natural rubber, new recyclable materials, etc.
* Focus on the concept of waste, overconsumption and its effects.
* Personal commitment and questioning about our role as actors or spectators in today’s world (environmental and social responsibility at every stage of the supply chain).
Pascaline Wilhelm concludes: “The aim is for this season’s footprint to be light and gentle in impact, but full of innovation, fantasy and elegance. This season should fully absorb the light and come alive with subtle and generous colors to open up positive perspectives for a responsible, fair, ethical and exquisitely beautiful fashion.”
Who is Pascaline Wilhelm?
Pascaline Wilhelm is a fashion expert with a long history in the textile industry. He has experience working in various positions in this field, including:
* Director of Première Vision Fashion: Première Vision is a leading trade fair for fashion and textiles held twice a year in Paris. In this role, Wilhelm was responsible for overseeing the fashion content of the show, including the selection of prominent designers and brands to be featured.
* Director of Creativity and Innovation at Lenzing AG: Lenzing AG is an Austrian company that produces cellulose fibers. In this role, Wilhelm was responsible for leading the company’s innovation team in developing new and sustainable materials for the textile industry.
* Founder and CEO of PWNEW Agency: PWNEW is a consulting agency that helps fashion brands in various areas including brand strategy, product development and marketing.
Wilhelm is widely recognized in the textile industry for his expertise in fashion and his commitment to sustainability. He regularly speaks at industry conferences and events, and his articles are published in fashion magazines.
Here are some of Pascaline Wilhelm’s key achievements:
* Launch of The Sustainable Fashion Forum platform: This platform is considered as a conversation space for fashion industry leaders about the challenges and opportunities related to sustainability.
Author of the book “Fashion Revolution: The Future of Textiles”: This book examines the key trends in the textile industry as well as solutions to make this industry more sustainable.
* Received the “Sustainability Pioneer Award” from Fashion Revolution: This award was given to Wilhelm in recognition of his commitment to promoting sustainable fashion.
As a leading voice in the fashion industry, Pascaline Wilhelm is constantly looking for ways to make the industry more sustainable and ethical.
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